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So.Gay is a new culture and content destination created by and for the LGBTQ+ community. Bringing together premium digital content with the hottest in-person activations and experiences, So.Gay is shaking up the LGBTQ+ content vertical. Covering topics including Influencers, Culture, Sex and Dating, Health, Travel, and more, So.Gay is committing to building a new platform to transform the queer community.
Launched in April 2024 by former AOL, Yahoo, Verizon, and Food52 executive Alex Hughes, So.Gay is rapidly growing across platforms – with on-site traffic growing over 100% MoM in May, and over 40% MoM in June.
“When I looked at the digital media landscape, I saw an opportunity to create a new LGBTQ+ culture brand that produced premium original content for our community that truly celebrated the diversity of the Gen Z and Millennial queer audience,” mentioned Hughes. “With in-person events as a key part of So.Gay’s strategy, we’re able to break into the IRL and create long-lasting memories and experiences beyond the digital screen.”
Hughes is passionate about educating, entertaining, and engaging with the community. “This was the perfect first brand for me to launch after I departed the corporate media world. The response we’ve received from our audience has verified that our hypothesis is true – that the queer community is craving more queer stories being told and celebrated.”
So.Gay’s unique lens of focusing on and partnering with taste-making creators – influencers, artists, activists, filmmakers, entrepreneurs who are truly making an impact on the world – is setting the outlet apart from the competition. “Bringing this talent into the IRL with our consumer base allows for exciting in-person experiences and incredible content creation opportunities for our brand.”
Hughes’ diverse background working in content and audience development at legacy media companies (AOL, Yahoo), as well as starting his own media brands from the ground up (In The Know), and working in niche content (Food52, Schoolhouse), has allowed him to learn how to effectively launch and scale a profitable digital media business.
“So.Gay’s community is the most important part of what we do every day – and by serving them with educational and entertaining premium content and truly exciting events from Day 1 – we have seen significant engagement, traffic growth, and attention. I’m extremely focused on making So.Gay a top LGBTQ+ brand – both in audience and revenue – and our growth thus far has met, and even exceeded, expectations. We are on the right path to continue to rapidly grow in this market.”
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